How Trademarks Protect More Than Just Your Name

A common misconception is that trademarks only apply to business names, but they can also protect logos, slogans, packaging designs, and even sounds or colors that are unique to your business. For LLCs, this means how much does it cost to trademark a name in michigan multiple elements of your brand to safeguard its identity. Trademarks can prevent competitors from copying distinctive features of your branding that consumers associate with your business. By trademarking your LLC’s logo, for example, you ensure that customers won’t confuse your brand with a competitor’s visually similar logo.